Entity Dossier
entity

NDDB

Strategic Concepts & Mechanics

Cornerstone MoveSell Abroad Before Selling at Home
Capital StrategySupplier Credit as Venture Capital
Signature MoveCopy the Machine Then Outrun the Patent
Competitive AdvantageFraud-Proof Packaging as Market Maker
Strategic PatternDeveloping World as First-Best Customer
Signature MovePatriarch Approves Accounts Until Death
Cornerstone MoveKill the Cash Cow to Feed the Tiger
Cornerstone MoveRent the Razor, Sell the Paper
Competitive AdvantageTwenty-Year Technical Lead as Moat
Signature MoveSecrecy So Total Hotel Staff Cannot Clean
Signature MoveOpen Door Cancels Any Meeting for a New Idea
Signature MoveOffshore Commission Architecture as Dynasty Shield
Cornerstone MoveBuy the Entire Milk Chain from Udder to Shelf
Decision FrameworkNon-Family Crisis Manager as Dynasty Insurance
Competitive AdvantageService Guarantee as Lock-In Mechanism
Identity & CultureDynasty Tax Drives Every Structural Decision
Operating PrincipleDisciplined Imagination Over Pure Invention

Primary Evidence

"Verghese Kurien’s joy over the appointment took a hit when he realized that NDDB was expected to be self-sustaining and that he would only receive a minimal sum to start the operations. He quickly realized that if he was to have any chance of success, he must seek help from outside."

Source:Tetra

"Kurien’s idea was as simple as it was brilliant. Over a five-year period, the NDDB would receive gifts, which would gradually decrease in volume. The dairies would convert them into milk, but at the same time be forced to buy milk from local producers. Their milk and the “gift milk” would be mixed and then sold on the local market, primarily in New Delhi, Bombay, Calcutta, and Madras. As the gifts decreased, they would increasingly be replaced by local milk while the dairies would modernize their distribution system. Local producers would gradually receive increasing income, which could be reinvested in the operation. After five years, their production would maintain such a standard and volume that they would no longer need foreign aid. India would thus become self-sufficient in milk. On October 31, 1968, Verghese Kurien had developed his plan so far that he found the time ripe to submit it to the Indian government for further conveyance to the UN’s Food and Agriculture Organization, FAO."

Source:Tetra

Appears In Volumes