Neil Shen

"The initial business model was hotel franchising, which is common in the West. We used Ctrip’s marketing power to attract three-star hotels to adopt the Home Inn brand. Though facilities, quality of service and pricing varied, we persevered with the brand. But the hotels had different operators and many hotels displayed two brands. This profit model brought in little income because brand identity was not distinguishable enough Also, financing was not smooth. Neil Shen and I visited numerous venture capital companies in Beijing, but it never resulted in anything. No one…"

"From the outset of initiating the setup of Ctrip I had an absolutely professional team with James Liang establishing a solid foundation, Fan Min carrying it forwards, and Neil Shen dealing with the financial and legal aspects. I established the firm base for Home Inn, then Sun Jian took up the baton; I also initiated Hanting and established a solid base…"

"Fourth, all three companies were the perfect marriage of entrepreneurial spirit and professional management. From the outset of initiating the setup of Ctrip I had an absolutely professional team with James Liang establishing a solid foundation, Fan Min carrying it forwards, and Neil Shen dealing with the financial and legal aspects. I established the firm base for Home Inn, then Sun Jian took up the baton; I also initiated Hanting and…"