Patrizio Bertelli

"? What role did the meeting with the energetic Tuscan entrepreneur Patrizio Bertelli play, who became her partner in business and life, and who made vertical integration his mantra and complete control over the manufacturing, distribution, and commercial processes his trademar"

"Patrizio Bertelli from Arezzo is clearly one of them, "a serial entrepreneur," is how one who has worked closely with him charitably describes him. He is one of those who are not afraid to take risks, with a volcanic character far from the politically correct, ready for gut decisions and instant choices, much to the peace of mind of collaborators, accustomed to outbursts and strokes of genius. Even today, every single bag or shoe from Prada goes through his hands at the bright Tuscan headquarters in Valvigna: he designs it, touches it, smells it, checks every detail and, after going over it with the Lady, if he is convinced, he approves it. From that moment, in no time, it goes into production, as I will discover by visiting the labs where craftsmen in ice-white lab coats with the Prada logo invent new products."

"⁠Two visionaries find themselves, inevitably, dealing with the most difficult of transitions: taking a company that exploded thanks to the elective affinity of two never-banal minds to compete independently in an increasingly polarized sector around the global luxury giants, while at the same time maintaining their own diversity and originality. Miuccia Prada, the heir to the family brand, and Patrizio Bertelli, her husband.⁠"