Persol

"Ray-Ban, like Persol and dozens of the most famous luxury brands from Armani to Prada, is part of the lines produced by Luxottica under the careful guidance of an entrepreneur who, if he had been born in New York, would fully represent the American dream of the self-made man."

"Del Vecchio returns to his Milan for the first time as a full eyewear producer with his brand, with a product to sell to the world. He is no longer a nobody without skills or trade, he has a hundred families depending on his choices, a villa with a swimming pool. But he is also not considered an emerging star of the industry. He is a small fish, looked down upon with sufficiency by the other sharks of the eyewear sea: Safilo, De Rigo, Lozza, Marcolin, and Persol in Italy. Abroad, German and French glasses dominate. The brands are those of Carrera, Silhouettes, Menrad and Melzer, Amy, and Stylo."