Porsche
Strategic Concepts & Mechanics
Primary Evidence
"By the end of 1972, its turnover had already reached 163 million francs for 63 employees10. He is determined not to stay stagnant and to pave the way for his expansion, always as a hurried man who does not want to be hindered in his decision-making speed. 1972 demonstrated this, which was the year of his first private plane. There were only three on the Saint-Jacques-de-la-Lande aerodrome next to La Droulinais at that time. His Porsche didn't go fast enough, the era didn’t have the fax, and in Brittany, especially, there was only a still archaic phone available."
"Under the umbrella of the holding company, the brands Dywidag, Züblin, and Heilit+Woerner Bau GmbH are maintained alongside the group’s main brand, Strabag – the latter had come to Strabag with Walter Bau. However, the entire company network consists of more than 80 subsidiaries – from A like Abfall Behandlung Recycling GmbH to Z like Züblin Umwelttechnik GmbH. At first glance, this may seem confusing, but in the world of large corporations, it is entirely common for numerous brands to gather under the umbrella of a holding company. For example, the Dutch-British consumer goods corporation Unilever operates with 40 brands: from Axe, Becel, or Coral, via Lätta, Lipton, and Lux, to Thea, Timotei, and Unox. The largest European automotive group, Volkswagen, has ten other brands alongside its main brand VW, from Audi, Bentley, and Bugatti, through Scania, Seat, and Skoda, to Porsche."
"Even during the lifetime of his father-in-law, Ilbau had already extended its reach to Vienna. Haselsteiner then founded a subsidiary in the federal capital in 1975. With this, he took over additional smaller domestic construction companies, so that by the mid-eighties a construction group emerged which, for the Austrian standards of that time, was large, but still far from what Strabag represents today. However, it should not be forgotten that until the fall of the Iron Curtain in 1989 and the EU accession in 1995, the Austrian economy knew hardly any larger private enterprises. After World War II, almost the entire industry was nationalized to prevent it from being seized as former German property by the Allies. The financial sector was also placed under public control. Truly large private fortunes, as known today from Red Bull founder Dietrich Mateschitz, Novomatic founder Johann Graf, the Porsche, Piëch, and Swarovski families, or Haselsteiner, could not develop in this environment."