Primondo

"The secretive rivalry between the two also continues in the race during the Karstadt insolvency. Rubenstein was smarter and faster than Berggruen and snatched up the lucrative parent company Primondo, under which Arcandor AG had bundled its mail-order business in 2007: Quelle, Hess, Natur, Bogner, Baby-Walz, Teleshopping, and HSE 24. About 20,000 employees worked for Primondo in 28 countries, nearly as many as for the Karstadt department stores as a whole, and the sales volume was also similar at 3.4 billion euros a year."

"Primondo only had three competitors worldwide: Amazon, the Otto Group, and the RedCats Group (PPR). Thus, Primondo was considered the prime cut of the Arcandor corporate group. In November 2010, the Carlyle Group made its move, retained the six profitable mail-order companies, and sold the rest, which quickly found further buyers. For instance, Baby-Walz has developed into a successful entity for the Carlyle Group: with over 300 million in sales, the company is now number 1 in the German baby specialty market."