Entity Dossier
entity

Psion

Strategic Concepts & Mechanics

Signature MoveThirteen-Hour Meeting as Onboarding Ritual
Relationship LeverageFoxconn's Loss-Leader-to-Lock-In Playbook
Risk DoctrineTacit Knowledge as Accidental Export
Competitive AdvantageApple Squeeze: Invaluable Experience Over Margin
Identity & CultureVerbal Jujitsu Procurement Culture
Signature MoveDesign the Impossible Then Manufacture the Impossible
Signature MoveFifty Business Class Seats Daily to Shenzhen
Operating PrincipleZero Inventory as Theological Doctrine
Strategic PatternUnconstrained Design Not Cost Arbitrage
Cornerstone MoveSecret $275 Billion Kowtow to Keep the Machine Running
Signature MoveSilk Tie Competitions to Train Negotiators
Cornerstone MoveScrew It, iTunes for Windows
Cornerstone MoveBuy the Machines, Own the Factory Floor Without Owning a Factory
Signature MoveDrive Off the Cliff to Prove the Brakes Don't Work
Cornerstone MoveTrain Everyone Then Pit Them Against Each Other
Risk DoctrineRule By Law as Corporate Leash
Decision FrameworkBig Potato Small Potato: Positional Power Over Fairness

Primary Evidence

"David Tupman was in Scotland traveling to a wedding reception from the ceremony when an old friend said he’d just gotten a job at Apple. The chance encounter was in the summer of 2001, and it would alter the trajectory of his entire career. Both men had worked at Psion, a UK-based computing company that in the late 1990s made subnotebook PDAs, messaging devices with a full keyboard and packaged in a clever clamshell. Tupman was enamored with Apple designs and mentioned he’d love to work there. Well, good news: Apple was hiring engineers. Tupman sent over his CV, detailing his niche experience in Asia working with silicon and hardware to make handheld electronics. Within days he received a phone call from Tony Fadell."

Source:Apple in China

"Tupman had no honeymoon period, no welcome, no introduction to Apple systems. But Fadell sent him schematics for the circuit board before he departed from Heathrow. During the twelve-hour flight, he made his mark spotting problems with the circuit diagrams—how the chips connect together and the resistors pass through the printed circuit layout. He knew this flight from his five years at Psion, which had also partnered with Inventec. The engineers did a double take when he walked in. They all knew him, and together, they got to work immediately on the problems he’d spotted. Then he got to hold a prototype iPod for the first time and immediately knew he’d made the right choice to join Apple. “It was like, ‘This is so cool!’ ” he says."

Source:Apple in China

Appears In Volumes