Quebec

"The Légers feel too close to people to act otherwise. Are they not from the same background as most of their regular customers? From that small, emerging middle class of the post-war period? Tightly knit, this class then makes up the majority of a francophone Quebec society eager to take off. The Légers share the same values and aspirations: to work hard to improve their condition. This creates invisible but tenacious bonds. Success therefore begins with self-respect and respect for others. From the opening of the rotisserie, its founders adopted the QSP policy (quality, service, cleanliness). Their philosophy is to offer the best at the best possible price. They will never deviate from this. Also, whether in the kitchen or the dining room, protocol is no laughing matter. Nothing that comes back from the dining room, not even an untouched loaf of bread, must be returned to the kitchen, on pain of dismissal. Beware of those who forget, even for a moment."

"Desmarais has never become a public politician, though he has been encouraged to do so; yet he understands politics because it’s a part of the power game, and interacts well with politicians, keeping in touch with all who matter. Since the Duplessis days he has made a point of ensuring some personal contact with every Quebec premier, whatever his political stripe, and every Canadian prime minister."