Rand International

Strategic Concepts & Mechanics

Signature MoveControl Freak Construction Supervision

Operating PrincipleConstruction Site as CEO Battleground

Capital StrategyOpening Spectacle as Marketing Investment

Strategic PatternCelebrity Positioning as Market Strategy

Strategic PatternLandscaping as Building Camouflage

Signature MoveDetails Drive Profit Doctrine

Cornerstone MoveCopy-and-Improve Blueprint Acquisition

Signature MoveSite Positioning as Make-or-Break Decision

Operating PrincipleExceed Expectations Service Philosophy

Signature MoveManagement by Walking Around Obsession

Competitive AdvantageBuzz Creation Over Basic Amenities

Signature MoveOpening Date as Immovable Deadline

Cornerstone MoveExclusive First-in-Market Positioning

Primary Evidence

"Stanley and Bea Tollman owned three hotels in Johannesburg: the Tollman Towers and the Rand International downtown, and the newly opened Tollman Airport Hotel. To complete the airport building, their finances had been severely stretched and they had filed for bankruptcy. (Not that anyone would have guessed this, as Stanley still drove around town in a new Rolls-Royce, always puffing on a Cuban cigar, and Bea’s finger sported one of the largest diamonds that Sol and I had ever seen.)"

Source:Sol

"As a result of that trip, Chez Régine was cloned and opened to great acclaim as Raffles – after the famous hotel in Singapore – at the President Hotel in Cape Town, under the management of South African entertainment guru Bryan Miller. Sol also set about installing a Raffles at the Rand International, which became an instant hot spot as its rundown image was transformed."

Source:Sol

Appears In Volumes

Sol