Rhodiaceta

"Seizing the pretext of a mistake made by his advertising agency, R.L. Dupuy (which had let a “typo” slip through in a promotional text), he parts ways with them and sets up his own agency, tylONSIE&R ßOiißjSAQ which soon employs 100 people. In the three floors of galleries of the building on rue Poissonnière, he sets up a permanent exhibition hall of all his articles; he invites at his own expense buyers-transformers who present models made with the fabric that Boussac had provided them for free. He decides to create traveling fashion shows throughout France, with collection presentations. The inhabitants of Brive and Clermont-Ferrand had never seen anything like it! Two traveling “circuses,” comprising a tour leader, window dresser, speaker, decorators, pianists, models, and dressers, totaling about twenty people, continuously present the collections to the provinces, followed by the commercial ranks who take orders. The textile world is in turmoil. Rhodiaceta is trying to imitate the formula."

"Seizing the pretext of a mistake made by his advertising agency, R.L. Dupuy (which had let a “typo” slip through in a promotional text), he parts ways with them and sets up his own agency, tylONSIE&R ßOiißjSAQ which soon employs 100 people. In the three floors of galleries of the building on rue Poissonnière, he sets up a permanent exhibition hall of all his articles; he invites at his own expense buyers-transformers who present models made with the fabric that Boussac had provided them for free. He decides to create traveling fashion shows throughout France, with collection presentations. The inhabitants of Brive and Clermont-Ferrand had never seen anything like it! Two traveling “circuses,” comprising a tour leader, window dresser, speaker, decorators, pianists, models, and dressers, totaling about twenty people, continuously present the collections to the provinces, followed by the commercial ranks who take orders. The textile world is in turmoil. Rhodiaceta is trying to imitate the formula."

"Seizing the pretext of a mistake made by his advertising agency, R.L. Dupuy (which had let a “typo” slip through in a promotional text), he parts ways with them and sets up his own agency, tylONSIE&R ßOiißjSAQ which soon employs 100 people. In the three floors of galleries of the building on rue Poissonnière, he sets up a permanent exhibition hall of all his articles; he invites at his own expense buyers-transformers who present models made with the fabric that Boussac had provided them for free. He decides to create traveling fashion shows throughout France, with collection presentations. The inhabitants of Brive and Clermont-Ferrand had never seen anything like it! Two traveling “circuses,” comprising a tour leader, window dresser, speaker, decorators, pianists, models, and dressers, totaling about twenty people, continuously present the collections to the provinces, followed by the commercial ranks who take orders. The textile world is in turmoil. Rhodiaceta is trying to imitate the formula."