Richemont
Strategic Concepts & Mechanics
Primary Evidence
"Armani has remained an independent white fly, along with a few other Italian brands, in a luxury world dominated by global leaders. The French of LVMH and Kering, the Swiss of Richemont have acquired dozens of Italian brands over the years. The fear is that, sooner or later, even Armani may be absorbed into a global group. King George denies it, even though in 2021 he opens up to the possibility of a financial partner."
"The chemistry student – who with a personal investment of a mere £10 started a worldwide group of companies that would make him a world-famous entrepreneur – is linked to some of the best-known international trademarks, the foundation on which his business empire is built. From Cartier, the ‘king of jewellers and the jeweller of kings’, to the luxury goods of Alfred Dunhill, from Mont Blanc’s stylish writing instruments to the oldest Swiss watchmakers, all fall under Richemont, the international arm of the Rupert umbrella. It was preceded by the establishment of a global chain of tobacco interests under the banner of Rembrandt and Rothmans, as well as the production of the most famous South African wines and spirits."
"In 1999 Rupert pointed out that shares of R1 000 in the Rembrandt Group bought in 1948 would be worth R17 million, not counting the dividends. In 2002 it was calculated that the first shareholders who bought shares of R1 000 would have earned a spectacular sum of more than R30 million, if the value of Remgro, Venfin and Richemont is included. Rembrandt has made many people millionaires with shares that have increased 3 000 000% in value. In a welcoming letter signed by Rupert that was sent to each new shareholder in the early years, he asked people ‘not to sell your shares lightly. Conserve them for your children.’ He heeded his own prophetic advice, and others who did likewise also reaped the benefits."