Entity Dossier
entity

Robert Friedland

Strategic Concepts & Mechanics

Cornerstone MoveCharisma as Currency Before Capital
Identity & CultureMentor as Mirror Then Warning
Cornerstone MoveSpiritual Packaging Over Gold-Mining Reality
Signature MoveRoom-Domination Through Sheer Wattage
Signature MoveBend Reality Until It Conforms
Decision FrameworkChemical Patterns as Mental Prison
Operating PrincipleSalesmanship Learned Not Born
Relationship LeverageStare-Down as Power Tool
Signature MoveCarry Every Interest to Irrational Extreme

Primary Evidence

"Robert Friedland: Interviews with Steve Jobs, Daniel Kottke, Elizabeth Holmes. In September 2010 I met with Friedland in New York City to discuss his background and relationship with Jobs, but he did not want to be quoted on the record. McNish, 11–17; Jennifer Wells, “Canada’s Next Billionaire,” Maclean’s, June 3, 1996; Richard Read, “Financier’s Saga of Risk,” Mines and Communities magazine, Oct. 16, 2005; Jennifer Hunter, “But What Would His Guru Say?” (Toronto) Globe and Mail, Mar. 18, 1988; Moritz, 96, 109; Young, 56."

Source:Steve Jobs

"Robert Friedland."

Source:Steve Jobs

"In order to raise some cash one day, Jobs decided to sell his IBM Selectric typewriter. He walked into the room of the student who had offered to buy it only to discover that he was having sex with his girlfriend. Jobs started to leave, but the student invited him to take a seat and wait while they finished. “I thought, ‘This is kind of far out,’” Jobs later recalled. And thus began his relationship with Robert Friedland, one of the few people in Jobs’s life who were able to mesmerize him. He adopted some of Friedland’s charismatic traits and for a few years treated him almost like a guru—until he began to see him as a charlatan."

Source:Steve Jobs

"Jobs also absorbed how Friedland made himself the center of attention. “Robert was very much an outgoing, charismatic guy, a real salesman,” Kottke recalled. “When I first met Steve he was shy and self-effacing, a very private guy. I think Robert taught him a lot about selling, about coming out of his shell, of opening up and taking charge of a situation.” Friedland projected a high-wattage aura. “He would walk into a room and you would instantly notice him. Steve was the absolute opposite when he came to Reed. After he spent time with Robert, some of it started to rub off.”"

Source:Steve Jobs

Appears In Volumes