Rover
Strategic Concepts & Mechanics
Primary Evidence
"The 2008 global financial crisis provided Chinese capital with the opportunity to acquire quality assets worldwide. In the automotive industry, there were numerous cross-border acquisitions, such as Nanjing Automobile Group acquiring the British Rover, Shanghai Automotive Group acquiring South Korea’s SsangYong, and BAIC acquiring Sweden’s Saab. The most famous of these was Geely’s acquisition of Volvo."
"Salvation came from an unlikely quarter. Jenkins spent a lot of time with Steyr, an Austrian firm that made PTOs, trying to resolve their problem with the GM PTO. In frustration he asked them one day to nominate their best PTO; they pointed to the one attached to the Land Rover Freelander engine, the KV6. Jenkins went back to London, bought a Freelander, ripped the engine out and started tests on its PTO. Its performance was an order of magnitude better than anything else they’d tried. The KV6 was also a tidy engine that delivered the power they needed and was very compact. The next problem was to persuade the owners of Rover to let them use the engine for the project, which they did only after Gibbs had been through ‘somersaults and hoops of burning fire’."