Rudyard Kipling
Strategic Concepts & Mechanics
Primary Evidence
"If you can keep your head when all about you are losing theirs . . . —Rudyard Kipling, “If”"
"I keep six honest serving-men (They taught me all I knew); Their names are What and Why and When And How and Where and Who - Rudyard Kipling"
"If you can keep your head when all about you Are losing theirs and blaming it on you, If you can trust yourself when all men doubt you, But make allowance for their doubting too; If you can wait and not be tired by waiting, Or being lied about, don’t deal in lies, Or being hated, don’t give way to hating, And yet don’t look too good, nor talk too wise: If you can dream – and not make dreams your master; If you can think – and not make thoughts your aim; If you can meet with Triumph and Disaster And treat those two impostors just the same; … … Yours is the Earth and everything that’s in it. from Rudyard Kipling, ‘If’"
"Rudyard Kipling at his word, and ‘meet with triumph and disaster and treat those two impostors just the same’."
"*If you can keep your head when all about you* *Are losing theirs and blaming it on you,* *If you can trust yourself when all men doubt you,* *But make allowance for their doubting too;* *If you can wait and not be tired by waiting,* *Or being lied about, don’t deal in lies,* *Or being hated, don’t give way to hating,* *And yet don’t look too good, nor talk too wise:* *If you can dream – and not make dreams your master;* *If you can think – and not make thoughts your aim;* *If you can meet with Triumph and Disaster* *And treat those two impostors just the same; …* *… Yours is the Earth and everything that’s in it,* from Rudyard Kipling, ‘If’"