Entity Dossier
entity

Ryanair

Strategic Concepts & Mechanics

Competitive AdvantagePioneer Buyer Leverage With Manufacturers
Capital StrategyAsset Rich Cash Poor as Permanent State
Relationship LeveragePersonal Intelligence Network Before Every Meeting
Signature MoveIrish Whiskey and a Handshake to Close
Cornerstone MoveSwallow Competitors Whole When Cash-Poor
Identity & CultureLoyalty Repaid With Loyalty
Decision FrameworkNon-Refundable Deposits as Commitment Theater
Cornerstone MoveTurn Cost Drains Into Cash Machines
Signature MoveScrew the Bankers, Let's Do It
Signature MoveCasting Director Not Operator
Strategic PatternProduction Over Exploration Immunity
Cornerstone MoveDouble the Bet on the Last Roll
Signature MoveCliff-Edge Comfort as Strategic Weapon
Signature MoveKeith Stanford's Briefcase as Survival System
Strategic PatternMonopoly Through Sequential Acquisition
Identity & CultureMirror Time as Character Development
Operating PrincipleChurchill Preparation Standard for Communication
Operating PrincipleNotebook Capture as Leadership Discipline
Strategic PatternCompany Maturation as Child-Rearing
Signature MoveListen to Everyone Not Just Experts
Signature MoveFirst to Know First to Handle Problem Resolution
Decision FrameworkData as Excuse-Making Ammunition
Cornerstone MoveCustomer Experience Over Industry Norms
Operating PrincipleForgiveness Over Permission Culture
Signature MoveSerious Fun as Non-Negotiable Culture
Signature MoveSenior Leadership in Customer Details
Signature MoveBottled Emotions Public Grace Under Fire
Cornerstone MoveScrew It Let's Do It Market Entry

Primary Evidence

"The idea appears to have been planted in his mind by Tony Ryan, who operated Ryanair, a highly successful though controversial discount airline based in Ireland. While Ryanair represented Ryan’s highest-profile investment, his cash cow was Guinness Peat Aviation, the world’s largest commeré¢ial aircraft leasing firm. Ryan, a former Aer Lingus executive, created GPa with support from the Irish national airline and the Guinness Peat Group, a London-based financial services company. GPa dealt with fixed-wing aircraft exclusively. In 1990, when Dobbin and Ryan began discussions for a joint venture, GPA placed a $17 billion order to purchase 700 new aircraft over the following ten years, an astonishing commitment."

Source:One Hell of a Ride - How Craig Dobbin Built the World's Largest Helicopter Company

"Michael O’Leary, CEO of the Irish airline Ryanair, once described his ideal customer as ‘someone with a pulse and a credit card’ and in the same ‘Lunch with the Financial Times’ interview referred to the British Airports Authority as the ‘Evil Empire’ and the UK’s Civil Aviation Authority as a bunch of ‘cretins and twerps’. While nobody can question Ryanair’s incredible financial success (last time I checked the low-cost carrier had built a market cap of over $13 billion), being voted Europe’s ‘least liked’ airline by TripAdvisor subscribers is something that would not sit well with me no matter how good the bottom line looks."

Source:The Virgin Way

Appears In Volumes