Saint-Laurent
Strategic Concepts & Mechanics
Primary Evidence
"But as soon as the director finished, all the photographers turned their cameras on Saint-Laurent, with the press destroying the collective formula desired by Marcel Boussac. The young designer’s first collection is a triumph and, uniquely in the annals of Dior, he receives the honorific consecration on the balcony of 30 Avenue Montaigne. For the second time, Marcel Boussac is fortunate to come across the genius of a new generation. He attends with satisfaction the movement that propels Saint-Laurent towards glory."
"This was somewhat what Boussac did not like about Saint-Laurent. He believed “there was always too much black in his collections.” A man of classic, measured, tasteful tradition, Boussac found himself more in harmony with Bohan’s watercolor palette, an interpreter of gentle and carefree femininity, in the charming style of Watteau’s galant festivities or the boating parties of the Bougival painter. Saint-Laurent’s palette, darker and deeper, tinged with Nordic mists like Whistler, and full of Orientalist reminiscences, with exotic scents of musk and opium, expressed for him a woman whose perfume was too laden with modernity."