Most coverage
Power Play has the strongest coverage in these notes.
Organization
Organization
San Jose
2 Books2 Highlights29 Themes
San Jose appears across 2 books, with 2 highlights.
Books
Notes
Recurring themes
Sell the Sequel to Fund Survival Today, Budget Is a Banned Word, Bulldoze First, Partner Second
Start here
Every Friday afternoon before heading to dinner with his wife at a steakhouse near the San Jose store, Blankenship went to the Tesla showroom to study the customers. He watched them linger as they took in the floor-to-c…
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Answers use only the 2 books and 2 highlights on this page.
Highlights
"Every Friday afternoon before heading to dinner with his wife at a steakhouse near the San Jose store, Blankenship went to the Tesla showroom to study the customers. He watched them linger as they took in the floor-to-ceiling display windows, as they took test drives, as they used the free charging station in the parking lot behind the store."
Power Play
"Still, Cupertino wanted to send engineers to China and offered bonuses between $500 and $1,000 a day for people to go. But flights had been dramatically reduced. United halted nonstop flights from San Francisco to Shanghai from March to October 2020. So Apple scrambled the jets. In the spring, Cupertino began sending engineers to Shanghai on private planes departing from San Jose, with a pit stop in Alaska. “Each jet could hold thirteen people, but we only sat six,” says a person familiar with the flights. “We wanted room and, you know, we’re Apple.”"
Apple in China
Themes
Sell the Sequel to Fund Survival TodayBudget Is a Banned WordBulldoze First, Partner SecondEach Round Buys More ControlApple-Store DNA Without Apple-Store ObsessionSkip-Level Communication as Survival ObligationMule-Car Conviction TheaterPublic Markets as Distraction TaxSpecial Forces Hiring, Not Headcount FillingGallery Loophole Before Lawmakers ReconveneFlippant Until Focused, Then Total PossessionHigh-Velocity Reversible DecisionsThirteen-Hour Meeting as Onboarding RitualFoxconn's Loss-Leader-to-Lock-In PlaybookTacit Knowledge as Accidental ExportApple Squeeze: Invaluable Experience Over MarginVerbal Jujitsu Procurement CultureDesign the Impossible Then Manufacture the ImpossibleFifty Business Class Seats Daily to ShenzhenZero Inventory as Theological DoctrineUnconstrained Design Not Cost ArbitrageSecret $275 Billion Kowtow to Keep the Machine RunningSilk Tie Competitions to Train NegotiatorsScrew It, iTunes for WindowsBuy the Machines, Own the Factory Floor Without Owning a FactoryDrive Off the Cliff to Prove the Brakes Don't WorkTrain Everyone Then Pit Them Against Each OtherRule By Law as Corporate LeashBig Potato Small Potato: Positional Power Over Fairness