San Jose

Strategic Concepts & Mechanics

Cornerstone MoveSell the Sequel to Fund Survival Today

Signature MoveBudget Is a Banned Word

Cornerstone MoveBulldoze First, Partner Second

Capital StrategyEach Round Buys More Control

Competitive AdvantageApple-Store DNA Without Apple-Store Obsession

Signature MoveSkip-Level Communication as Survival Obligation

Strategic PatternMule-Car Conviction Theater

Capital StrategyPublic Markets as Distraction Tax

Signature MoveSpecial Forces Hiring, Not Headcount Filling

Cornerstone MoveGallery Loophole Before Lawmakers Reconvene

Signature MoveFlippant Until Focused, Then Total Possession

Decision FrameworkHigh-Velocity Reversible Decisions

Signature MoveThirteen-Hour Meeting as Onboarding Ritual

Relationship LeverageFoxconn's Loss-Leader-to-Lock-In Playbook

Risk DoctrineTacit Knowledge as Accidental Export

Competitive AdvantageApple Squeeze: Invaluable Experience Over Margin

Identity & CultureVerbal Jujitsu Procurement Culture

Signature MoveDesign the Impossible Then Manufacture the Impossible

Signature MoveFifty Business Class Seats Daily to Shenzhen

Operating PrincipleZero Inventory as Theological Doctrine

Strategic PatternUnconstrained Design Not Cost Arbitrage

Cornerstone MoveSecret $275 Billion Kowtow to Keep the Machine Running

Signature MoveSilk Tie Competitions to Train Negotiators

Cornerstone MoveScrew It, iTunes for Windows

Cornerstone MoveBuy the Machines, Own the Factory Floor Without Owning a Factory

Signature MoveDrive Off the Cliff to Prove the Brakes Don't Work

Cornerstone MoveTrain Everyone Then Pit Them Against Each Other

Risk DoctrineRule By Law as Corporate Leash

Decision FrameworkBig Potato Small Potato: Positional Power Over Fairness

Primary Evidence

"Every Friday afternoon before heading to dinner with his wife at a steakhouse near the San Jose store, Blankenship went to the Tesla showroom to study the customers. He watched them linger as they took in the floor-to-ceiling display windows, as they took test drives, as they used the free charging station in the parking lot behind the store."

Source:Power Play

"Still, Cupertino wanted to send engineers to China and offered bonuses between $500 and $1,000 a day for people to go. But flights had been dramatically reduced. United halted nonstop flights from San Francisco to Shanghai from March to October 2020. So Apple scrambled the jets. In the spring, Cupertino began sending engineers to Shanghai on private planes departing from San Jose, with a pit stop in Alaska. “Each jet could hold thirteen people, but we only sat six,” says a person familiar with the flights. “We wanted room and, you know, we’re Apple.”"

Source:Apple in China

Appears In Volumes

Power Play Apple in China