Sedico

"Del Vecchio decided that a new plant had to be opened as soon as possible lower down, below the mountains, where there was no risk of being blocked. He talked with the mayors of the area and ended up in Sedico. In four months, the new factory was ready, 5,000 square meters built in record time. You couldn't stop. You had to run. The numbers spoke for themselves. The company's turnover was multiplied by ten in five years: from 16 billion lire in 1979 to 155 in 1984. Luxottica ran faster than Carl Lewis at the Los Angeles Olympics. Leonardo is the real son of the wind."

"On the mobile phone, the live webcam images of the works for the construction of the new logistics hub in Sedico, where he also carried out his first experiment of complete vertical integration: in the same facility, the frames, the prescription and sunglass lenses are made, as well as the complete glasses being assembled before being shipped to the customer."

"Sedico, the valley town that would become in 2000 the Italian center of Luxottica’s logistics: a 36,000 square meter facility from where more than two hundred thousand pairs of glasses leave every day, providing employment to over eight hundred people, with shifts starting at five in the morning to follow the different time zones of the factories scattered all over the world. In Sedico, both frames and ophthalmic lenses are produced with automated systems. The optician’s prescription comes in, and the finished product comes out, ready to go directly to the store for the end customer. The complete circle of vertical integration takes place in this facility. Luxottica’s Amazon resides here."

"He decides to implement a pilot project in his Sedico plant, and at the same time in one in China and the United States, where the glasses are produced in every part. It starts with the optician's prescription and ends with the finished product along a single production line, which also includes the lenses."