Serge Heftler-Louiche

"Dior said: “Beyond all the frills, only the numbers judge and speak.” The numbers indeed confirm beyond all expectations the success achieved with the press and world opinion. In fifteen days the anticipated revenue for the year has already been achieved. It reaches one hundred and thirty million by the end of this first year. The average price of a dress was then 25,000 francs. Even before the opening of the house, another granvillais friend of Christian Dior, Serge Heftler-Louiche (the house is decidedly a Norman stronghold!), proposed to him to create the company “Parfums Christian Dior [3](private://read/01jjdy9maqdsy9c2bv37rfja01/#bookmark8).” It was founded on March 4, 1947, and the growth of its revenue, which started like a rocket, would be as vertiginous as that of the parent company."

"Dior said: “Beyond all the frills, only the numbers judge and speak.” The numbers indeed confirm beyond all expectations the success achieved with the press and world opinion. In fifteen days the anticipated revenue for the year has already been achieved. It reaches one hundred and thirty million by the end of this first year. The average price of a dress was then 25,000 francs. Even before the opening of the house, another granvillais friend of Christian Dior, Serge Heftler-Louiche (the house is decidedly a Norman stronghold!), proposed to him to create the company “Parfums Christian Dior [3](private://read/01jjdy9maqdsy9c2bv37rfja01/#bookmark8).” It was founded on March 4, 1947, and the growth of its revenue, which started like a rocket, would be as vertiginous as that of the parent company."