Entity Dossier
entity

Sheffield

Strategic Concepts & Mechanics

Relationship LeveragePay Consultants to Open Doors
Signature MoveGood Cop While Gibbs Plays Bad Cop
Competitive AdvantageMonopoly Infrastructure as Chokepoint
Capital StrategyHidden Cost of Frivolous Spending
Cornerstone MoveSell Before the Floor, Buy the Next Thing
Signature MoveNever Consider Failure as a Possible Outcome
Risk DoctrineBrierley's Bluff-Bid Brinkmanship Lesson
Cornerstone MovePhone Call to the Top, Then Show Up Anyway
Signature MoveStagger Contracts to Break Supplier Cartels
Cornerstone MoveExclusive Rights as Subscriber Magnet
Signature MoveResign from Everything When Time Becomes the Priority
Signature MoveCut-Throat Competition Even at the Dinner Table
Decision FrameworkRide Winners, Cut Losers at Ten Percent
Identity & CulturePhone Stops Ringing Test of Friendship
Strategic PatternState Broadcaster Arrogance as Opening
Operating PrincipleLucky Timing as Honest Accounting
Capital StrategySubscriber Economics Over Advertising
Risk DoctrineAnimal Intuition to Exit

Primary Evidence

"As far as Heatley recalls, during the construction phase he and Sheffield never had a ‘what-are-we-going-to-do-if-the-money-runs-out-before-we-finish’ conversation. Just as with the Foxton subdivision, Heatley never considered failure to be a possible outcome. ‘It sounds nuts, I know, but we just blindly went on,’ he says."

Source:No Limits: How Craig Heatley Became a Top New Zealand Entrepreneur

"Looking back, Heatley considers the mini-golf course to have been one of the biggest risks of his life. It also proved the old adage that when you have nothing you risk everything, because there is so little to lose. Sheffield feels the same way. ‘We clearly didn’t have enough money to complete it so it was an extremely ill-founded venture, really. It was done on a dollar, a hope and a prayer.’"

Source:No Limits: How Craig Heatley Became a Top New Zealand Entrepreneur

"The threat of the float being kiboshed never became public but it caused two weeks of great anxiety behind the scenes amid furious letter-writing by both parties’ lawyers. Heatley was affronted on behalf of his friends. Although he and Sheffield were just getting established, Tapper and George’s reputations were impeccable. But the official held a powerful position and because the market already knew that the float was imminent, if Rainbow’s partners could not persuade him that the company’s forecasts were genuine, the float would have to be cancelled. If that happened, the partners’ names might forever be tainted by the association."

Source:No Limits: How Craig Heatley Became a Top New Zealand Entrepreneur

Appears In Volumes