Sidel
Strategic Concepts & Mechanics
Primary Evidence
"The owning family, with Kirsten, Finn, and Jörn, governed the conglomerate primarily by serving on the board of the parent company Tetra Laval Group. The board functioned as the board for all three companies in the group: Tetra Pak, DeLaval, and Sidel. The CEO of Tetra Pak, Dennis Jönsson, described the family’s governance as involving board meetings every quarter and additional contact via phone or email once a month."
"Instead of selling their own plastic packaging to compete with the PET bottle, a different strategy within plastics was chosen. Tetra Pak switched to selling machines and equipment to produce plastic bottles, as well as selling machines to fill PET bottles. The strategy was implemented through acquisitions, where in 2001 a bid of 15 billion kronor was placed on the world-leading company in manufacturing machines for PET bottles – French Sidel. However, the acquisition was delayed by the EU competition authority and was not approved until 2003. In 2004, the group continued to purchase Italian Simonazzi, a leader in filling machines, which was merged with Sidel."