Sky Media
Strategic Concepts & Mechanics
Primary Evidence
"In November 1987, Jarvis and Heatley were pleasantly surprised to discover that while the Sky name was being used for pay TV overseas, no one had trademarked the name in New Zealand so they registered their new company as Sky Media. In February 1989, it was changed to Sky Network Television Ltd. Jarvis and Heatley were the original investors with Heatley, who had more financial resources, gradually increasing his share as the costs mounted. Green, who had a mortgage and young family, was not a shareholding investor but nonetheless committed by ‘taking a leap in the dark’ and leaving his secure job in a small manufacturing company to join Heatley and Jarvis. He had the technical understanding they needed and says he was promised they would see him right in the future. He feels disappointed, though not bitter, that in his view those promises were never made good."
"To set up towers in remote high spots was not only beyond Sky’s financial resources but the process of getting resource consents would have taken years, quite aside from the physical and financial challenges of getting power and infrastructure to the difficult-to-access sites. In that field, TVNZ subsidiary Broadcast Communications Ltd (BCL) literally held the high ground. It had the towers and access agreements already in place with landowners to allow it to reach and maintain the towers. At considerable cost, Sky partnered with BCL. In February 1989, *The New Zealand Herald* announced that Sky and TVNZ’s broadcasting services division had agreed ‘a multi-million-dollar contract’ for the state broadcaster to provide ‘a total transmission service for Sky Media’.[1](private://read/01jectdbce729daxqkxt7cbe8r/#mn18)"