Entity Dossier
entity
SolarCity
Strategic Concepts & Mechanics
Risk DoctrineHistorical Failure Rates as Permission
Signature MovePick Only Civilization-Scale Markets
Signature MoveDemand the Plan Not the Problem
Capital StrategyNaive Pricing Costs Founder Equity
Decision FrameworkAsk the Right Question First
Signature MoveFire Fast or Pay Forever
Signature MoveSamurai-Grade Commitment to the Mission
Strategic PatternMillion-Person Math Before First Launch
Identity & CultureComic-Book Morality as Corporate Mission
Cornerstone MoveInterconnect Every Venture Into One Ecosystem
Cornerstone MovePhysics First, Then Build the Company Around It
Primary Evidence
"What’s more, SolarCity is a key part of what can be thought of as the unified field theory of Musk."
Source:Elon Musk
"Each one of his businesses is interconnected in the short term and the long term. Tesla makes battery packs that SolarCity can then sell to end customers. SolarCity supplies Tesla’s charging stations with solar panels, helping Tesla to provide free recharging to its drivers. Newly minted Model S owners regularly opt to begin living the Musk Lifestyle and"
Source:Elon Musk