Entity Dossier
entity

Sophie

Strategic Concepts & Mechanics

Relationship LeveragePay Consultants to Open Doors
Signature MoveGood Cop While Gibbs Plays Bad Cop
Competitive AdvantageMonopoly Infrastructure as Chokepoint
Capital StrategyHidden Cost of Frivolous Spending
Cornerstone MoveSell Before the Floor, Buy the Next Thing
Signature MoveNever Consider Failure as a Possible Outcome
Risk DoctrineBrierley's Bluff-Bid Brinkmanship Lesson
Cornerstone MovePhone Call to the Top, Then Show Up Anyway
Signature MoveStagger Contracts to Break Supplier Cartels
Cornerstone MoveExclusive Rights as Subscriber Magnet
Signature MoveResign from Everything When Time Becomes the Priority
Signature MoveCut-Throat Competition Even at the Dinner Table
Decision FrameworkRide Winners, Cut Losers at Ten Percent
Identity & CulturePhone Stops Ringing Test of Friendship
Strategic PatternState Broadcaster Arrogance as Opening
Operating PrincipleLucky Timing as Honest Accounting
Capital StrategySubscriber Economics Over Advertising
Risk DoctrineAnimal Intuition to Exit

Primary Evidence

"The trip was going as well as Heatley and Katherine had hoped and there was another new beginning when Katherine learned she was expecting their fourth child. They rented a large home outside London but, wanting to be in Maui for the birth of their new baby, they headed back to the United States. They went first to New York where, on 9 September 2001, the family went to the top of the World Trade Center, celebrating Sophie’s tenth birthday with a spectacular view of Manhattan and beyond. The following day they flew to Maui and on 11 September, like the rest of the world, they sat transfixed and disbelieving in front of their television watching the World Trade Center, on whose viewing platform they had stood just 48 hours earlier, collapse in terrifying explosions of rubble. Their fourth child, Josh, was born in Honolulu six weeks later."

Source:No Limits: How Craig Heatley Became a Top New Zealand Entrepreneur

"Stunned, he put the phone down. He did not believe what he had just heard, nor did he want to believe it. Surely it was not true. But what if it was? He did not feel as though there were any problems in his marriage. He and Katherine by then had three children—Ben, eight, Sophie, seven, and Nick, five. Outwardly, with their Takapuna home, a beach house north of Auckland, another house in Hawaii, any domestic help they wanted, a helicopter and, most importantly, all the family healthy and well, theirs was the very definition of a family that had it all. By any standards they led an enviable lifestyle. Now Heatley wondered if he knew anything at all. He had often been absent from his children’s lives—at work before they got up and sometimes still at work or at a dinner when they went to bed. Perhaps he did not know about his wife’s life, either."

Source:No Limits: How Craig Heatley Became a Top New Zealand Entrepreneur

Appears In Volumes