Sun Jian

Strategic Concepts & Mechanics

Cornerstone MoveAbandon the Model That Doesn't Work Mid-Flight

Cornerstone MoveSpot the Supply Gap Then Build the Category

Identity & CultureThree-Year Crucible for Company Character

Signature MoveTest in the Weakest Market First

Strategic PatternBig Market Before Big Company

Signature Move120% Speed Then 95% Quality

Competitive AdvantageInternet DNA in Brick-and-Mortar Hotels

Cornerstone MoveSerial Founding Then Hand Off the Baton

Signature MoveMeditation Before Major Decisions

Signature MoveFounder Majority Equity as Stability Anchor

Strategic PatternCrises as Competitive Elimination Events

Risk DoctrineSong Dynasty Fragility Warning

Capital StrategyBubble Financing as Survival Capital

Operating PrincipleMoon and Sixpence Equally Important

Signature MoveRooftop-to-Street Site Inspection

Operating PrincipleRevPAR Plus Ten, Costs Minus Ten

Primary Evidence

"From the outset of initiating the setup of Ctrip I had an absolutely professional team with James Liang establishing a solid foundation, Fan Min carrying it forwards, and Neil Shen dealing with the financial and legal aspects. I established the firm base for Home Inn, then Sun Jian took up the baton; I also initiated Hanting and established a solid base…"

Source:The Founder's Notes

"Fourth, all three companies were the perfect marriage of entrepreneurial spirit and professional management. From the outset of initiating the setup of Ctrip I had an absolutely professional team with James Liang establishing a solid foundation, Fan Min carrying it forwards, and Neil Shen dealing with the financial and legal aspects. I established the firm base for Home Inn, then Sun Jian took up the baton; I also initiated Hanting and…"

Source:The Founder's Notes

Appears In Volumes

The Founder's Notes