Terrace 5

"I will throw myself into a new venture only when certain criteria are met: I am passionate about the subject matter (i.e., early American folk antiques, modern art, jazz, barbecue). I know I will derive some combination of challenge, satisfaction, and pleasure from the venture. It presents meaningful opportunities for professional growth for my colleagues and me. The new business will add something to the dialogue in a specific context, such as luxury dining (Gramercy Tavern), museum dining (The Modern, Cafe 2, and Terrace 5 at the Museum of Modern Art), Indian dining (Tabla), barbecue (Blue Smoke), or burgers and frozen custard (Shake Shack). Financial projections indicate the possibility of sufficient profit and returns on our investment to warrant the risk we’re undertaking."

"The restaurants and other businesses I have opened in New York City—Union Square Cafe, Gramercy Tavern, Eleven Madison Park, Tabla, Blue Smoke, Jazz Standard, Shake Shack, The Modern, Cafe 2, and Terrace 5 (our cafés for visitors within the Museum of Modern Art), plus Hudson Yards Catering—were all conceived and are all driven by a passion to add something new and compelling to what I call a dialogue between what already exists and what could be."