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Terre des Hommes

Strategic Concepts & Mechanics

Cornerstone MoveEight Days to 850 Seats at Expo 67
Cornerstone MoveFree Delivery When Everyone Charged for Taxis
Strategic PatternRide the Living Room Revolution
Competitive AdvantageQuiet Revolution Tailwind
Operating PrincipleTrain From Dishwasher to Rotisseur
Signature MoveWorkers Smuggled In Chicken Ovens
Identity & CultureAthlete's Composure Under Commercial Fire
Signature MoveA Busy Kitchen Doesn't Move — Dishes Do
Signature MovePermanent Renovation as Operating State
Competitive AdvantageMother-of-the-Family as Brand Anchor
Signature MoveBosses on the Spit, Never in the Office
Cornerstone MoveSauce in a Packet: Recipe as Retail Product
Signature MoveEmployee Ideas Built Into the Equipment
Cornerstone MoveTV Ads for a 78-Seat Chicken Shop
Capital StrategyLandlord as Silent Banker

Primary Evidence

"But the hardest part remains to be done: drawing up the plans for a rotisserie and installing everything in a week and a half. Fortunately, the sharp team at St-Hubert is already experienced. Renovation and development work in the branches has never really stopped over the past ten years. Thus, Jean-Claude Proulx, who has worked on several of these projects, will be in charge of the design and execution of the project on Île Notre-Dame. A real race against time begins. However, René Léger has covered his bases. Did he expect that the organizers of Terre des Hommes would one day come back? In any case, the St-Hubert Bar-B-Q workshop, located on Normanville Street, is already running at full speed at the time of the agreement. The Légers in fact control the manufacturing of their equipment from A to Z. They thus have a permanent team that builds the counters and rotisserie ovens as well as ensuring their maintenance. As early as spring, they hired extra staff to build new rotisserie ovens. Pierre Paul Boucher is one of them. He was even detached from his position as manager at Saint-Henri for the purpose. The young man suspected that something was going on. Mr. Léger is not the type to shake everything up without a reason. Whatever the case, the result is there: eight ovens with a capacity of sixty chickens are ready for the opening."

Source:St Hubert: 50 Years of Great Success

"But sometimes cunning was needed to circumvent a fussy administration. For instance, workers had to show credentials to access the site, meaning they needed passes. Yet with the pace of the construction, it was sometimes hard to predict how many workers would be needed. That night, the rotisseries had to be installed, which required an extra team of four workers. Of course, the extras didn’t have passes and there wasn’t enough time to wander through the maze of bureaucracy. No matter; they resorted to old-fashioned ingenuity: the “illegals” were smuggled onto the Expo site… hidden in the chicken ovens! The men left Terre des Hommes the next morning without incident."

Source:St Hubert: 50 Years of Great Success

Appears In Volumes