Tom Cruise

"my. Ray-Bans become the glasses of heroes, the American pilots, who parade through the Italian cities liberated from Nazi-fascism in 1945. The fashion of pilot glasses invades postwar America, movie stars turn them into legend. The first is Marlon Brando, who sports Aviators while riding his motorcycle in the 1953 film The Wild One. The list is long, the girls of my generation all fell in love with Tom Cruise, who flaunted teardrop-shaped glasses in Top Gun in 1986, a movie that brought them back into fashion, increasing Ray-Ban's sales by 40%. But it's not just Aviators that become iconic, the Wayfarers with the black plastic frames become immortal after the Blues Brothers. It's not only the actors who turn Ray-Bans into a myth. The most American glasses there could be, as we have seen, become a natural accessory for the President of the United States: from JFK's to Joe Biden's Aviators."

"The glasses of Kennedy and Tom Cruise Leonardo will end up buying them all, at the end of a decade in which everything he touches turns into gold. The company expands its portfolio of licenses with luxury brands, designer glasses become the main part of the business in the sector. In rapid succession, agreements were signed for Yves Saint Laurent in 1991, then Brooks Brothers, Sergio Tacchini, Emporio Armani, Bulgari, and Ferragamo in 1998, Chanel in 1999, Prada and Versace in 2003, after the divorce from Armani. But Leonardo is not satisfied with just licenses. If he sees an opportunity, he opens the door and buys."