Entity Dossier
entity

Toshi

Strategic Concepts & Mechanics

Identity & CultureCalifornia Sky Entrepreneurship
Signature MoveNever Judge Wealth by Appearance
Cornerstone MoveUpgrade the Stage, Keep the Craft Pure
Competitive AdvantagePartner Who Covers Your Blind Spot
Signature MoveCounter as Fixed-Point Observatory
Strategic PatternHideout Prestige Over Visible Location
Signature MoveSeating Diplomacy as Silent Service
Cornerstone MoveBootstrap Through Regulars, Not Location
Competitive AdvantageEarly IT Adoption for Analog Business
Signature MoveCelebrity Treated as Regular Customer
Operating PrincipleCombine Experience With Theory
Identity & CulturePaper Napkin Ideas Over Boardrooms
Relationship LeverageKunto: Invisible Influence Over Time
Strategic PatternObsession Follows Admiration

Primary Evidence

"Keiko knew these circumstances, so she couldn’t give a clear answer at once. “It’s a generous offer, but I have to ask Toshi… Besides, the sale negotiations that had been progressing suddenly fell through this morning. We have no idea when we can find a buyer. We can’t do anything unless the store is sold.” Steve can be impatient. Given his nature, he might have thought, “I made a good proposal, but if that’s the case, then never mind.” However, his reaction was different on this day. “Anytime is fine. Just let me know when the store is sold. I’m not in a hurry, so I’ll wait. Also, in about 30 minutes I’ll have the director of the company’s cafeteria call, so could you ask Toshi about it by then?”"

Source:Steve Jobs' Chef (translated)

"Soon after, Keiko sent an email to Steve. “I’ve heard you have an idea for Toshi. What is it? I’ll be at home until 3, so please call me.” Keiko listed the home’s phone number at the end of the email, and shortly after, the phone rang. “What’s the idea?” she asked, and Steve said rather proudly. “It’s a bit of a crazy idea, but I heard you’re selling the store, so if Toshi is interested, I was wondering if he would like to come to Apple. I think it’s a good opportunity.” It was as if a boy was showing off his special treasure to his mother. That’s how he sounded. Keiko was surprised but at the same time felt a strange kind of understanding, (Ah, so that’s what it was). In fact, she had been approached by Steve before. However, at that time her true feelings were (I don’t really want to work at Steve’s place). She felt it would be exhausting to work under Steve, who was not easy even as a customer, and couldn’t immediately agree."

Source:Steve Jobs' Chef (translated)

Appears In Volumes