Toshi’s Sushi Bar
Strategic Concepts & Mechanics
Primary Evidence
"When I entered “Sushi” into the search engine, I found only one sushi restaurant. Mysteriously, it wasn’t in big cities like New York or Los Angeles but was a country sushi place; nonetheless, at that time, only one sushi restaurant in the entire English-speaking world had a homepage. Toshi’s Sushi Bar also launched its website around 1996. The year 1995 marked the introduction of Microsoft’s “Windows 95,” making it a year that could be called the dawn of the internet, and over the next year or two, the internet quickly became familiar. By 1995 and 1996, IPOs had become a complete boom. We were no exception, and every morning at the fish company waiting room where we went to buy fish, the topic of conversation was all about stock investments."
"Toshi’s Sushi Bar launched a website in the mid-1990s, but full-scale utilization began with the opening of Keigetsu in 2004. What caught our eye at that time was a certain restaurant reservation site."