Turin

Strategic Concepts & Mechanics

Cornerstone MoveClose Every Circle Until Control Is Complete

Competitive AdvantageFashion Signature as Margin Multiplier

Signature MovePaternalistic Covenant With the Valley

Strategic PatternSubcontractor Apprenticeship as Espionage

Strategic PatternLow Cost Many Models Flood Strategy

Identity & CultureOrphan Hunger as Permanent Engine

Cornerstone MoveBuy the Myth Then Rebuild It From the Product Up

Risk DoctrineCash Fortress Before the Storm Hits

Identity & CultureSilicon Valley Peers Not Italian Peers

Operating PrincipleBring Production Home When Quality Fails

Signature MoveEvery Euro Saved Is an Extra Euro in Profit

Risk DoctrineOwnership Separated From Management

Competitive AdvantageClosed Valley as Loyalty Fortress

Signature MoveMove Before Being Overwhelmed

Cornerstone MoveHostile Raid to Swallow the Whole Animal

Capital StrategyWall Street Listing as Credibility Weapon

Signature MovePocket Recorder on the Nightstand

Signature MoveFactory Floor at Five AM, Never the Office

Strategic PatternContrarian Weight Theory Application

Identity & CultureCreator Personality in Products

Capital StrategyIndependent Financing Over Subsidies

Signature MoveRacing Cars as Production Models

Identity & CultureArtistic Heritage as Engineering Edge

Operating PrincipleObservation as Innovation Source

Signature MoveObsessive Cleanliness as Quality Standard

Signature MoveIndividual Perfection Over Mass Production

Signature MoveMental Visualization Before Drawing

Primary Evidence

"Purchase the Italian distributor of Luxottica products: Scarrone SpA of Turin. Scarrone, with its six agents, opens the Italian market directly to Luxottica. It also represents for Del Vecchio the way to face the domestic arena from which he was essentially excluded. "I began to suffer from the fact of not being present and not selling in Italy, and so I bought one of the best retailers in our market." For opticians and many of its competitors, it is practically heresy, it breaks an unwritten rule. For Luxottica it is also a great opportunity to learn, a learning experience from other realities that allows Del Vecchio to know all aspects of his sector. For him, it is the first direct experience in sales and marketing. To manage the subsidiary he puts a trusted person, his older brother Michele, who joins him from Milan, where he manages a drugstore."

Source:Leonardo Del Vecchio

"Leonardo buys one of the most important brands in the sector, that of Marcello Mastroianni's glasses in Divorce Italian Style. Mastroianni brings success to the model 649, designed to meet the needs of tram drivers in Turin in the 1950s. The company's history merges with that of our country. The brothers Odoardo and Giuseppe Ratti acquired the Berry optics in 1910 that served the royal house of Turin. Giuseppe, a visionary in love with experimentation and avant-garde frames, designed the first glasses for sportsmen: the aces of the steering wheel as those of aviation, including my grandfather."

Source:Leonardo Del Vecchio

"“Working in this factory (Prinetti and Stucchi) enabled me to get permission to build the first twin-engine tricycle. I took part in ten races with this first machine of mine and won all of them except one, when I was second. “The best of these races, the one which gave me most satisfaction, was at Turin. I beat Gaste and Rigal, who had come from Paris to beat me. Even before the start, I was sure of winning. “In the Paris-Bordeaux race I averaged fifty miles an hour and was running second, twenty minutes behind Osmont, when I ran out of petrol and had to give up (damaged fuel- tank).”"

Source:The Bugatti Story

Appears In Volumes

Leonardo Del Vecchio The Bugatti Story