TV2

"How else could I have ended up in the media world where I started as a freelance stock columnist, took on leading tasks in the development of TV2, and was the CEO of the Dagens Nyheter group—nearly ten years of dramatic and engaging operational work in total. Many years later, in 1988, I was trusted to be a board member and vice chairman of Sveriges Television."

"The TV2 era taught me to collaborate with so-called difficult people. It gave me a desire to be close to reality and to contribute to other people's work with my own skills in organization and finance, and to get some fragile spirits to believe in their own abilities, an effort inspired by my own experiences. I also believe that some of my colleagues gained a new perspective on what administration and sound economy were about. Long afterwards, I could talk about "us at TV2." We who led the work still meet for lunch now and then. But the ranks are thinning, and I miss Örjan Wallqvist and Lars Hansegård, who are no longer with us."