UNICLO TRADING
Strategic Concepts & Mechanics
Primary Evidence
"At that time, the Uniqlo logo was "UNICLO". Four years later (in March 1988), when the company went into a joint venture with a local person in Hong Kong to establish a goods procurement company named "UNICLO TRADING", the person who was registering the company mistook the "C" in "UNICLO" for a “Q". Later, we realized that the visual effect was even better with the “Q”, so we decided to change all the names of the stores to "UNIQLO", including those in Japan. Indeed, sometimes real life is like this; a beautiful story often begins with a chance mistake."
"At that time, the Uniqlo logo was "UNICLO". Four years later (March 1988), when the company formed a joint venture with local people in Hong Kong and was preparing to set up a commodity purchasing company (the company name was set as "UNICLO TRADING"), the person who went through the company registration procedures mistakenly changed the "UNICLO" to "UNICLO". C" is written as "Q". Later, we looked at the font and found that the visual effect was better after changing to "Q". Therefore, it was decided to change the names of all the company's stores, including those in Japan, to "UNIQLO". Real life is often like this. An accidental mistake is the beginning of a beautiful story."