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University of California, Berkeley

Strategic Concepts & Mechanics

Identity & CultureSeven Months That Divide a Life
Strategic PatternTechnological Inflection Points Level the Field
Identity & CultureProducts of Tradition Yet Disloyal Subjects
Identity & CultureSetback Culture Not Failure Culture
Cornerstone MoveFix the Process on the Factory Floor First
Cornerstone MoveFury Into Reverse-Logic Career Bets
Competitive AdvantageWartime Childhood as Resilience Forge
Signature MoveOne Week Maximum on Psychological Setbacks
Signature MoveNever Accept the Chinese Overseas Default Path
Operating PrincipleMaster Professors Make Profound Things Simple
Signature MoveSeek the Youngest Hungriest Company
Decision FrameworkOne Dollar More Changed Everything
Cornerstone MoveSelf-Teach Past the Experts Then Publish
Strategic PatternSemiconductor Optimism as Naming Doctrine
Signature MoveSponge Year Before Specialization
Risk DoctrineCourage to Retreat Over Reckless Advance
Competitive AdvantageAsia's Digital Gravity as Location Advantage
Cornerstone MoveSmall Fish Swallows Big Fish at Timing Inflection
Risk DoctrineSeventy Percent Victory Threshold
Relationship LeverageTen Generals Who Would Give an Arm
Signature MoveTwenty-Five Characters Before Every Decision
Signature MoveMeter-High Research Stacks Before Commitment
Cornerstone MoveNine-Filter Gauntlet Before Any Business
Strategic PatternInfrastructure Toll Booth Over Hit Products
Signature MoveFifty-Year Life Plan as Operating Calendar
Operating PrincipleThree-Hundred-Year Company Horizon
Decision FrameworkAspiration Before Vision Before Strategy
Strategic PatternNinety Percent Won Before Battle Begins
Capital StrategyBankrupt Audacity in Early Fundraising
Signature MoveTen-Person Teams with Daily Profit Closing
Signature MoveInstall Winning Habit Then Compound It
Cornerstone MoveInvention as Capital Creation Machine
Risk DoctrineLifebuoy Group Strategy Against Single-Point Failure

Primary Evidence

"At that time, among the professors in MIT’s mechanical engineering department there were many master-level figures. In applied mechanics there was Den Hartog; in fluid mechanics there was Shapiro; in thermodynamics there were Keenan and Kaye; in materials science there were Orowan and Chao. A few months ago, a vice chancellor from the University of California, Berkeley came to visit me. He was a few years younger than I and also came from mechanical engineering, though not from MIT. When he discovered that I studied mechanical engineering at MIT from 1950 to 1955, we could not help recalling the past. He said that at that time he greatly envied MIT’s faculty and academic standards, and he also agreed that the 1950s truly deserved to be called the golden era of MIT’s mechanical engineering department."

Source:Autobiography of Morris Chang: Volume 1, 1931-1964

"During his time at the University of California, Berkeley, Masayoshi Son thought, “It would take many years to save up starting capital for a business through part-time jobs. I have to make money through invention.” And he mandated himself to “continue to make one invention per day for a year.” He calculated that if what he came up with was practical, he could expect an income of over one million yen a month from patent royalties."

Source:Son's Square Law (translated)

Appears In Volumes