Vacheron Constantin
Strategic Concepts & Mechanics
Primary Evidence
"The Jura Valley is in southwestern Switzerland, adjacent to France’s Provence region. Its narrow, elongated shape spans only a few kilometers in width and over ten kilometers in length, featuring a snowy mountain lake and cottages on the slopes throughout. To the eye, it appears like a completely inconspicuous Swiss village. In the early 17th century, clockmakers from cities like Zurich sought refuge here, turning this backwater into Europe’s most famous gathering place for watchmakers, forming a “lineage.” Over 90% of young people born in the Jura Valley attend watchmaking schools. The watch industry there has more than 40 types of jobs, gradually forming a manufacturing ecosystem. Today’s world-class luxury watch brands, such as Audemars Piguet, Blancpain, Breguet, and Vacheron Constantin, all have factories there, with more than half of famous watch movements produced in this region."