VAN
Strategic Concepts & Mechanics
Primary Evidence
"After the small suit store was on track, my father also ran a coffee shop and a movie theater, in addition to the construction company, and he became a standout character amongst the local operators. The construction business was thriving during the period of high economic growth. During this time, my father opened a VAN store because he liked the brand's merchandise very much. I often wore VAN branded T-shirts with athletic collars and touring shoes during my high school years. This was probably one reason why I became fond of casual wear."
"Mr. Pu's VAN store, which is on the same commercial street, is a place where I often go to check the sales of casual clothes. If I were to say what kind of clothes suit me to sell, I think selling casual clothes that do not require to be measured for customers seems to be a better fit. Suits are only sold to men over the age of 20, while casual wear customers have no age restrictions, making it a very public market. Is casual wear a market with a promising future? At that time, I began to feel the potential of the casual wear market."