Woody Allen
Strategic Concepts & Mechanics
Primary Evidence
"In 1978, Diane Keaton appeared at the Oscar ceremony to receive the award for Best Actress for Annie Hall by Woody Allen, wearing an Armani dress. Two years later, Richard Gere in American Gigolo wears only Armani clothes. Milan is then inaugurated as a fashion city, on par with Paris, London, and New York. "We were in the midst of recovery after the dark period of the Seventies," Armani tells me in an interview for this book. "They were optimistic years, carefree, which saw the fashion system established and the first appearance of words, objects, and habits that still today determine our daily lives." Among the objects that change their "intended use," there are precisely the protagonists of our story: glasses."
"Woody Allen once said that 80 percent of life is just showing up. I believe that. You can never have complete mastery over your existence. You can't choose the advantages you start out with, and you certainly can't pick your genetic intelligence level. But you can control how hard you work."
"As that noted business commentator Woody Allen once observed, the lion might lie down with the lamb but the lamb won’t get much sleep."