World Trade Center

Strategic Concepts & Mechanics

Signature MoveFlex Different Muscles Outside the Day Job

Signature MoveReckoning as Launchpad Not Setback

Cornerstone Move101-Item Life List as Operating System

Operating PrincipleHigher Calling as Life Mission Not Religion

Competitive AdvantageLoved Brands Outlast Needed Brands

Operating PrincipleEmpathy as Happiness Super-Ingredient

Cornerstone MoveDouble Bottom Line as Investment Hurdle Rate

Signature MoveOverlapping Community Networks as Multiplier

Cornerstone MoveSelf-Expression Side Project to New Business Pipeline

Signature MoveGood Day to Good Quarter Cadence Tracking

Decision FrameworkConstituency Happiness as Business Health Signal

Identity & CultureActive Giving Not Check Writing

Operating PrincipleHappiness Precedes Success Not Vice Versa

Identity & CultureFamily as Non-Negotiable Foundation

Signature MoveGratitude as Circuit Breaker Against Bad Spirals

Relationship LeveragePay Consultants to Open Doors

Signature MoveGood Cop While Gibbs Plays Bad Cop

Competitive AdvantageMonopoly Infrastructure as Chokepoint

Capital StrategyHidden Cost of Frivolous Spending

Cornerstone MoveSell Before the Floor, Buy the Next Thing

Signature MoveNever Consider Failure as a Possible Outcome

Risk DoctrineBrierley's Bluff-Bid Brinkmanship Lesson

Cornerstone MovePhone Call to the Top, Then Show Up Anyway

Signature MoveStagger Contracts to Break Supplier Cartels

Cornerstone MoveExclusive Rights as Subscriber Magnet

Signature MoveResign from Everything When Time Becomes the Priority

Signature MoveCut-Throat Competition Even at the Dinner Table

Decision FrameworkRide Winners, Cut Losers at Ten Percent

Identity & CulturePhone Stops Ringing Test of Friendship

Strategic PatternState Broadcaster Arrogance as Opening

Operating PrincipleLucky Timing as Honest Accounting

Capital StrategySubscriber Economics Over Advertising

Risk DoctrineAnimal Intuition to Exit

Primary Evidence

"One of the most moving stories I’ve seen recently concerns the New York City firefighters and policemen who every September 11th, go somewhere in America that has faced a disaster—a hurricane, fire, or flood—from which a local community needs help to recover. They do this because they remember how, after the terrorists destroyed the World Trade Center, people came from all around America to help excavate the remains of the fallen heroes buried under the collapsed buildings. You can see the happiness in the faces of these tough New Yorkers as they, for example, rebuild a Boy Scout camp in Iowa destroyed by a tornado."

Source:The Business of Happiness

"The trip was going as well as Heatley and Katherine had hoped and there was another new beginning when Katherine learned she was expecting their fourth child. They rented a large home outside London but, wanting to be in Maui for the birth of their new baby, they headed back to the United States. They went first to New York where, on 9 September 2001, the family went to the top of the World Trade Center, celebrating Sophie’s tenth birthday with a spectacular view of Manhattan and beyond. The following day they flew to Maui and on 11 September, like the rest of the world, they sat transfixed and disbelieving in front of their television watching the World Trade Center, on whose viewing platform they had stood just 48 hours earlier, collapse in terrifying explosions of rubble. Their fourth child, Josh, was born in Honolulu six weeks later."

Source:No Limits: How Craig Heatley Became a Top New Zealand Entrepreneur

Appears In Volumes

The Business of Happiness No Limits: How Craig Heatley Became a Top New Zealand Entrepreneur