Dyson Appliances

"That is what development is all about. Empirical testing demands that you only ever make one change at a time. It is the Edisonian principle, and it is bloody slow. It is a thing that takes me ages to explain to my graduate employees at Dyson Appliances, but it is so important. They tend to leap in to tests, making dozens of radical changes and then stepping back to test their new masterpiece. How do they know which change has improved it, and which hasn't?"

"Here was a man who was not interested in experts. He meets me, he thinks to himself, 'Here is a bright kid, let's employ him/ And he does. He risks little with the possibility of gaining much. It is exactly what I now do at Dyson Appliances - take on unformed graduates to throw youthful ideas around until they have given all they can and are ready to move on to new things. And I was not the only one - the"