Mental Model1 book · 4 highlights
10x or Invisible: The Threshold for Switching
Books Teaching This Pattern
Evidence
Zero to One
Peter Thiel, Blake Masters · 4 highlights
“A great technology company should have proprietary technology an order of magnitude better than its nearest substitute.”
“Companies must strive for 10x better because merely incremental improvements often end up meaning no improvement at all for the end user.”
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Related Patterns
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