Celebrity Treated as Regular Customer
Books Teaching This Pattern
Evidence

Steve Jobs' Chef (translated)
Edited by Nikkei Business Publications · 4 highlights
“After this story became public, several people asked, “Why did Steve approach you?” but of course, we don’t really know. There’s no way to know now. But if I were to speak from imagination, maybe Steve liked Katsushige. Being such a famous person, he might be surrounded by noise wherever he goes, but at Katsushige, he was generally treated like any other customer. He was not a famous executive, but just a customer in the relationship with the store. Perhaps he found this atmosphere comfortable. And another one is probably sushi, which is Steve’s favorite. As sushi became more common and localized, Katsuzuki made an effort not to stray from traditional Japanese sushi. This seemed to match Steve’s preference for Japan, as he said, “Simple is best.” Looking back, I feel that the “selfish desire” to eat delicious sushi nearby was perhaps the catalyst.”
“After a short lunch, he stood up as usual. Due to Steve’s request, we already had the credit card details of Steve himself and Laurene, so there was no hassle with the payment. Even for a celebrity like Steve, we did not provide any special treatment at Kaigetsu. If the bookings were full, we would refuse even if a reservation was called in or emailed, often asking to change to another date.”