Churchill Preparation Standard for Communication

“Churchill is universally recognised as one of the greatest orators of all time, but he only achieved this status on the back of a lot of hard work: he claimed that he averaged an hour’s preparation for every minute of a speech.”

“Twain addressed this perfectly in 1899 when, speaking at a dinner given in his honour at London’s Whitefriars Club, he said: ‘But impromptu speaking – that is a difficult thing. I used to do it in this way. I used to begin about a week ahead, and write out my impromptu speech and get it by heart.’”