Operating Principle1 book · 2 highlights

Comfort-Zone Rotation as Growth Engine

Books Teaching This Pattern

Evidence

The 3g Way by Francisco Souza Homem de Mello — book cover

The 3g Way

Francisco Souza Homem de Mello · 2 highlights

  1. “We get someone who’s been at a position for three, four years, for example in finance, and suddenly throw him into sales. We’ve learned that people only grow when taken out of their comfort zones, in the same way that companies only grow when taken out of their comfort zones. The company only grows when its people grow.”

  2. “We like taking people out of their comfort zones. We do a lot of that; and it’s been working fine.”

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