Crises as Competitive Elimination Events

“Facing crises forced each company to mobilize all possible positive factors and put their most outstanding attributes into play, forcing every ounce of their potential into the fore. Crises became the driver of our growth. In the same way the petrel faces the storm in the Russian writer Maxim Gorky’s Song of the Stormy Petrel: Let it break in all its fury!1 These crises also destroyed or weakened many similar businesses and…”

“A crisis is a test of a company’s true character – whether or not it’s an opportunistic player or a…”