Early IT Adoption for Analog Business

"Using New “Tools” Let’s talk about tools. But these tools are not the seven tools of a sushi bar, like knives or rolling mats. They are IT services, which may seem unfamiliar to a sushi bar or Japanese restaurant. However, we secretly pride ourselves on the early adoption of such tools."

"Toshi’s Sushi Bar launched a website in the mid-1990s, but full-scale utilization began with the opening of Keigetsu in 2004. What caught our eye at that time was a certain restaurant reservation site."

"When I entered “Sushi” into the search engine, I found only one sushi restaurant. Mysteriously, it wasn’t in big cities like New York or Los Angeles but was a country sushi place; nonetheless, at that time, only one sushi restaurant in the entire English-speaking world had a homepage. Toshi’s Sushi Bar also launched its website around 1996. The year 1995 marked the introduction of Microsoft’s “Windows 95,” making it a year that could be called the dawn of the internet, and over the next year or two, the internet quickly became familiar. By 1995 and 1996, IPOs had become a complete boom. We were no exception, and every morning at the fish company waiting room where we went to buy fish, the topic of conversation was all about stock investments."