Competitive Advantage1 book · 3 highlights

Einheit Outweighs Weapons Count

Books Teaching This Pattern

Evidence

Certain to Win by Chet Richards — book cover

Certain to Win

Chet Richards · 3 highlights

  1. “The rule is simple: The side with the stronger group feeling has a great advantage.”

  2. “During its period of greatest triumph, from 1948 to 1973, the Israeli Army went to great lengths to build mutual trust. You could not, for example, come into the army as an officer. Everybody started as an 18-year old draftee or volunteer. From among this crowd, the best were selected to become NCOs and finally officers. Now here is the critical idea: While they were moving up, from squad leader to platoon leader and company commander, they generally stayed in their original units. All of the officers and sergeants shared a common background, knew each other’s strengths and weaknesses, and could communicate rapidly and accurately using very few words.”

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