First Place Is a Gravity Well for Resources

"There is a world of difference between the strategies available to first and second place. Therefore, to succeed, you must strive to be first."

"The president’s obsession with being number one is almost universally known. And he places great importance on one thing: winning first place with an overwhelming advantage. Of course, the president’s thinking has its rationale. That is, once you become the number one in the industry, people, money, resources, and information all come together."

"Becoming the first will make fame easier to achieve. “Japan’s only Chilean Pastry Instructor” could become your label to advertise on blogs or Twitter, possibly attracting magazine or TV producers. If you get some media appearances, you will become a pioneer in the field, a great “master.”"

"When you want to know some information, you’ll surely consult the leading figure in that field, right? I think no one would specifically seek out the person who ranks second."