Fog Grows Inside the Slower Organization

"In a competitive situation, the less agile competitor will begin to act like a closed system and the fog of war, or the fog of business, for that matter, begins to grow within. And fog plus menace, as Boyd often noted, is a good formula for generating frustration and eventually, panic."

"How to Tell Your Strategy Is Working in Business •   Your competitor’s new products are consistently late and lack your features or quality. •   He starts blaming the customer, or insisting that his sales force “educate the customer.” •   Personnel turnover is high. •   He becomes even more “Theory X,” instituting rigid, explicit controls, frequently in the name of containing costs. •   He launches witchhunts and other ever-intensifying internal searches for “the cause of the problem.”"

"Joseph Juran’s classic description of what happens to a company that is starting to lose: “Lacking victories over their competitors, and unable to defend themselves from their bosses, they lash out at each other, making unity of purpose even harder to achieve.”108"

"the fog of war. Boyd’s observations on the effects of agility boil down to the conclusion that by becoming more agile than your competitors, you can cause the fog of war to grow in their minds, thereby decreasing the quality of their decisions and eventually attacking their abilities to make effective decisions altogether."