Foundation as Mind Food Not Brand Decoration

“"I don't like the idea of escaping from the world. Lightening the gloom of the times, yes, but I want to live in the present," explains Miuccia surrounded by a jungle of journalists, curious people, fashionistas, and clients in the hangar of her Foundation.”

“Yet up close, she is a shy lady, petite, with a contagious laugh, surrounded by friends with whom she questions the meaning of things, the future of society, and the role of art. She is super chic without ever being flashy, uses her work to send signals and provocations, and her Foundation to produce food for the mind, especially for the younger ones.”