Gradual Declaration, Not Bold Promises

“When companies grow large, it’s difficult to imitate others’ successes, even if you see that their performance has improved. Looking back at Okafuji’s messages since he took office, he did not make bold declarations like “We will become number one in the industry” from the start. He used carefully thought-out strategies even in PR both internally and externally.”

“After becoming number one in non-resources, Itochu was called one of the two powerhouses and finally boldly declared, “As a trading company, let’s aim for the triple crown: number one in net profit, stock price, and market capitalization.””